So, in the run up to Fallout 4 Bethesda and Carlsberg have joined forces to create a suspected limited run set of lager, the set consists of a 12 pack of 330ml bottles for £29.99 (or 7.60 a litre) with 4% ABV.
"This is something of a world-first," Carlsberg UK Corporate Affairs Director Bruce Ray said. "Adult participation in videogaming is a truly social activity, on a par with cinema and music. We’re proud to work with Bethesda to produce a beer Fallout fans can enjoy."
The partnership here is a bit, well, underwhelming when you realise that it's going to be more than likely regular Carlsberg with a Fallout label on, but it is good to see some notification that us adults DO actually enjoy games.
Also, Fallout 4 has gone to the presses now, so we are a step closer to the game being shipped out.
You can pre-order the set here and it will set you back £29.99 and will get it around 5th November, just in time for playing Fallout 4.