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Ubisoft: Microtransactions Are an Opportunity for Retail Games

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By siegarettes02-10-2012

As the free to play space continues to grow, more publishers seem to be attempting to get in on the profits.

Unsurprisingly, Ubisoft released a statement to investors calling microtransactions an "opportunity" for full priced retail games. Ubisoft CFO Alain Martinez state:

"With games like Watch Dogs, we could see more opportunity for $60 games to learn from the free-to-play model. The next generation will offer more and more item-based content. This will benefit our games’ profitability.”

These "opportunities" are likely to come in the form of more in-game items and DLC. News like this isn't surprising considering how business oriented the industry is becoming, especially with the inflated budgets currently being put into games by publishers looking to continually up the spectacle. Still, it's a bit disheartening to hear it, especially when it adds to the feeling that the expensive game you paid for isn't even complete.


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Posts: 240

Or some of these publishers could take their idea of F2P titles or the model of them "being the future" or what have you and - oh, I don't know - fuck off?

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Posts: 1548

Ubi is trying so hard to take the crown from EA and Activision...