Telltale's Game of Thrones Game Isn't a Prequel

Ever since Telltale revealed that they've been working on a project related to Game of Thrones back at VGX, everyone has been curious as to where exactly in the universe the game would take place. Me? I haven't watched Game of Thrones yet so I'd be completely unaware if I was watching a plot hole or something. Unsurprisingly, Telltale decided to take a similar route to that of the Walking Dead and go with different characters in the same familiar time rather than a prequel or a sequel or some sort.
Telltale CEO Dan Connors did an interview with Digital Trends where he discussed the game and their intentions and stated that the game "isn't a prequel."
"I think the show provides a timeline, but the world is huge. There's so much going on and it's so rich. Every decision that King Joffrey makes impacts so many people. Any microcosm in that world [looking at how] people are affected by the decisions that are made plays out across the whole thing.
"The show does a great job of interpreting George R.R. Martin's work, and his work provides a huge dictionary of knowledge about what the franchise is," Connors explained. "It's really a dream to sit down and say, 'What's our space in this world? Where are we in this world?' And the world offers you so much to explore."
I always love it when tie-in games take place in locations that aren't heavily featured in other forms of media for the series, or feature characters that aren't showcased and are given a little freedom to flesh things out and make the world feel deeper. Much better than the way that non-Telltale Walking Dead game did it.