Star Wars: The Old Republic has had a tough journey throughout its short (so far) lifespan, making the transition from subscription based to Free To Play within 12 months of its launch. It seems to be working out for them though, as EA President of Labels Frank Gibeau revealed in their latest earnings call, saying "Since it was induced in November, we've added more than 1.7 million new players on the free model to the service, and the number of subscriptions has stabilized at just under half a million. The really interesting thing that's happening inside the service right now is monthly average revenue for the game has more than doubled since we introduced the free-to-play option." Gibeau went on to say that EA and Bioware are planning to keep releasing content 'every six weeks or so' to keep SWTOR fresh.
Posted 10-05-2013, 18:56
It was a decent game to begin with. Dropping the subscription model is definitely the larger impact
Posted 10-05-2013, 17:51
It's not just that it went F2P though, it's also that they did drastic improvements and added a lot more content to it. I just hope EA and BioWare realise its the combination of those two things that helped its success and not just that it went F2P...