Oh boy. In an interview with MCV, EA Games' boss Patrick Soderlund said that they're gunning for Call of Duty's top position in the FPS market. Let me paste some words that probably left countless trolls in stitches.

"Competition is good. It brings the best out of people. If there was only Battlefield or only Call of Duty, then the development teams might have been a little bit more content. We don't look at them necessarily and mimic what they do.

But we think about them. Maybe they weren't thinking about us much when we made Battlefield 3, but I can tell you, they are thinking about us now. They need to. We made a dent in the FPS market and we took share from them. And I am not going to give up until I'm No.1 and I am going to make sure I'm No.1."

Well, that's going to lead to a lot of "u mads" and "butt frustrated, BF fanboy". As for how they are going after Cowadoodie's prized position.

"We are spending a tonne of money on this, our teams are killing themselves every year to make great games. I want to give our consumers the best I can. We will strive to be No.1. If I said: 'No.5 is probably fine,' it's hard for people to rally behind that message. But I wouldn't say we could be No.1 if I didn't think we could. I think I have the right team, the right product and the right strategy to get there."

This does not bode well. Battlefield is less of a twitch shooter, with engagements happening over longer ranges, and sometimes with vehicles. Making Battlefield more like Call of Duty - which some claim is ruining players - won't be good. It might sell like hot cakes, but those cakes are filled with stuff McDonalds wouldn't touch. "Close Quarters" was the Battlefield 3 DLC that tried to bring firefights indoors and into tighter areas. It's not fun (no vehicles!) and it was given away free at E3, probably to reel in some CoD fans. The only way to take them in without introducing twitch shooting is probably a button that calls opposing players "fags".

Meanwhile, Battlefield 4 PR is steadily digging a hole for the hame with incessant pratling about things that don't really matter in Battlefield - "Levolution" (probably the worst word in 2013) and customization. What really matters is shooting people and driving jeeps full of C4 into tanks. Nail that down before dangling shiny keys in front our faces.

Ok, some final words from Sonderland:

"We have other games now. We have Titanfall, which we didn't have when we had Medal of Honor. To me it is about a balanced portfolio."

And some final rambling from me: I saw Titanfall at Tokyo Game Show. It looks amazing. I chatted up one dev a little and while you'll be able to have different Titans, you won't be able to make them pink.

This is very un-CoD, unlike Medal of Honor, which tried to be CoD and failed.