Resi Revs’ Pool Filled With Blood Promo
Previously we've reported on Resident Evil: Revelations getting a multi-platform release. In aid of this release the U.K. based arm of Capcom has decided to host a somewhat bizarre promotional event. The promo will see a 55,000 gallon swimming pool filled with blood with Resident Evil swag on the bottom. A very limited number of fans will be invited to bob for the merchandise. Well then.
The event is at London's Jupiter's Wharf from May 25th to May 26th. If you want tickets you'll have to be quick as there are only 100 tickets available for each day. You can get your hands on some tickets here. Capcom U.K's PR team describe the event as a "shocking, gory and an incredibly disturbing experience – the perfect way to show that survival horror is back with a bang for 'Resident Evil Revelations'". Okay then.
I'm all for going off the beaten track with marketing campaigns but this event has me a touch befuddled. What do you make of it? Let us know in the comments.