Paying Off Before The Heist Even Began
Payday 2 is the second game in a series of heist simulators/"Left 4 Dead, But Zombies Are Cops". It's a fun game to play online... and fans are already voting with their wallets.
As Game Reactor reports CEO Bo Andersson-Klint announced to Starbreeze shareholders that all the money given for the development by the publisher 505 Games, have already been covered by pre-orders.
Six days before the launch of the game.
In the CEO's own words:
"Today Starbreeze has once again demonstrated that our strategy of focusing on our own properties is correct. Not only have we managed to deliver a desirable product in Payday 2 but also executed a promotion that few companies of our size can. We now look forward to the royalty income that can secure the company's development of its own IP in the future. That Payday 2 generates revenue for the company six days before the release is of course very unusual for games of this size and strengthens the long-term nature of our strategy"
This is fun to read since original IPs are what we need. Especially if they're not apeing Call of Duty.
So, are you one the paying...many?