PAC-MAN Up in Lights on SEGA Building
PAC-MAN is probably the most recognisable game character out there, especially with gamers from the 80's. Still going strong after 34 years, he has been associated with films, music and fashion as well as appearing on various gaming platforms over the years. Monday 24th February the friendly yellow character shocked commuters traveling on the M4 (the English equivalent of a freeway) by standing 80ft high on the iconic SEGA building in Chiswick, London. This is not the first time that he has been projected on a building, as The Gadget Show did it with an actual level of the game being played on a building.
Namco Bandai Games UK had no malicious intentions however, as their plan was to just re-unite PAC-MAN with an old pal of his, Sonic the Hedgehog. This comes in anticipation of the up-coming release of PAC-MAN and the Ghostly Adventures. Sadly though this was not warmly received by SEGA and the plug was pulled after just five minutes, as security was informed by local authorities. To pull this off, the most powerful projectors in the UK was used, which produced a 30m wide by 25m high image.
Lee Kirton PR & Marketing Director Bandai Namco Games UK said: "We wanted to be cheeky, create some fun, but obviously do it quietly. Something that's hard to do in the game's industry, but slightly easier at midnight. We hope Sega aren't offended, more delighted"
Robert Leney, Data Broker, 34 said "I've been travelling home on the M4 every night for the last 15 years and the massive Sonic character has always been a marker that I'm entering London. I was in complete shock to see it had been taken over by PAC MAN. It's all good though as I love seeing my two favourite childhood video game characters reunited again."
This little stunt just happened a couple of days before the launch of PAC-MAN Museum on Steam, Xbox Live and PlayStation Network. The game will include all the classic titles of the series, along with the newer arcade releases, which will allow gamers to play the pill-popping hero from his original outing in 1980 up to the 2010 arcade smash-hit PAC-MAN Battle Royale. Museum is already available to purchase, with PAC-MAN and the Ghostly Adventures to be released March 7. This just goes to show that, even though he is 34, PAC-MAN is still producing titles and is just as popular now as he was in the 80's.