Nvidia and Ubisoft Gaming Alliance
While AMD is enjoying a closer relationship with EA, Nvidia has just announced its partnership with Ubisoft. In the press release Nvidia has stressed that this partnership will improve the gaming experience on GeForce cards in Splinter Cell: Blacklist, Assassin's Creed IV: Black Flag and Watch Dogs. The classic marketing comments from the PR of both companies naturally followed.
"The PC remains one of the world's most popular gaming platforms, and we're committed to offering PC players the best possible experience with our games," said Geoffroy Sardin, Chief EMEA Marketing and Sales Officer, Ubisoft "Combining NVIDIA's visual computing expertise and the creativity of our development teams will give customers a stunning experience when choosing an Ubisoft game for the PC."
"PC gaming is stronger than ever and Ubisoft understands that PC gamers demand a truly elite experience – the best resolutions, the smoothest frame rates and the latest gaming breakthroughs," said Tony Tamasi, Senior Vice President of Content and Technology at NVIDIA. "We've worked closely with Ubisoft's incredibly talented creative teams throughout the development process to incorporate our technologies and deliver the most immersive and visually spectacular game worlds imaginable."
As always with such statements, it remains to be seen how well things will actually perform. Nvidia is already offering Splinter Cell Conviction with GeForce cards (http://www.geforce.com/whats-new/articles/splinter-cell-blacklist-geforce-gtx-bundle) in some areas. Still, Nvidia definitely has more interest in promoting PC and Android gaming these days, as they do not provide any hardware for other gaming markets.