John Riccitiello Joins the Unity Technologies as CEO
Pop quiz: how many of you remember EA in the mid-2000s? You know, the one that released titles like Mirror's Edge, Mass Effect, Dragon Age: Origins, Battlefield: Bad Company 2, and so on? My guess is not enough, with more than a few of us choosing to remember the EA of late, one marked by Battlefield 4's launch woes, SimCity's committing suicide by press, and some community issues with features missing from the latest Sims installment. This, in turn, has lead to the souring of many gamer's opinions of one John Riccitiello, once COO before becoming CEO of Electronic Arts during this time period, before leaving the company in 2013.
He has returned, not in the form of a game company, but leading a company that helps others make games, Unity Technologies. For those not in the know, Unity is a game making suite used for assembling and designing both 2D and 3D games. Though it lacks the power that the Unreal Development Kit and Unreal Engine 4 boast, it's certainly an accessible, adaptable tool that has been used in creating a wide variety of games, and certainly some that you wouldn't expect.
It will be interesting, then, to see how Riccitiello shapes Unity's future as a company, particularly taking into account his numerous business contacts and relationships into account. Seeing as he's been instrumental in getting companies such as Oculus and Will Wright's Synertainment. It's clearly far too early to tell how his influence is going to shape the company, but it's certainly something to watch in the future.