Eidos Montreal has announced that due to the large community backlash they have dropped the “augment your pre-order” that they were doing for the new Deus Ex game, while they had a goal in mind due to complaints about “store exclusive” DLC packs (which this writer believes is a bane on gaming and should be removed) they found this way caused more backlash from the community.

The official statement follows:

At both Square Enix and Eidos-Montréal, we’ve been listening to everything you’ve had to say about the Augment Your Pre-Order program. When it was first conceived, we wanted the program to give you more choice about what you received in terms of pre-order incentives - because we've seen in the past that when we choose those packages ourselves, and split them across regions, it has caused frustration. We quickly noticed that this approach created even more frustration than before, resulting in a resounding amount of negative feedback.

We’ve spent a lot of time reading through all of your comments, working to understand how we can try to make things right for you. After much thought and reflection, we decided to close down the program and make all of the incentive content available to anyone who pre-orders Deus Ex: Mankind Divided or purchases a Day 1 edition of the game. Additionally, the release date will no longer be changed in accordance with pre-order numbers, and everyone will gain access to the game on February 23rd, 2016.

Your feedback and input is of the utmost importance to us-- as it’s your loyalty and passion for our franchises that gives us the opportunity to continue providing you with great gaming experiences.

To our faithful fans who’ve already pre-ordered: we will be taking care of everything necessary to ensure that all of the changes to the program will be automatically applied to your purchase. Meanwhile, we'd like to thank everybody for their feedback - we know this wouldn't have happened with a game that nobody cared about, and we're just focusing now on delivering a game that lives up to your hopes and expectations.

Thanks for your support!

So, all pre-order bonuses are done if you pre-order, which is a good thing they are not doing exclusive ones to different stores or regions, and the launch is still 23rd February 2016, and is up on Steam for £39.99.