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CD Projekt Founder Calls Pirates Under-Served Customers

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By Bobfish22-12-2012

As well as a lot of other unusual things. At least, for someone in his position. Flying in the face of the usual ZOMG PYRATS R EVUL!!11!!one!! war cry of the majority of the video-game world. Speaking in an interview a few days ago, Marcin Iwiński, that's the chappies name (for those who fail at deductive reasoning) went on to assert that, rather than clamping down on piracy, developers should make more of an effort to please them. That may sound utterly ludicrous as a concept, but it's something I've been saying for a long time too. Gamers, after all, vote with their wallets. Their philosophy is simple. Make a game good, people will buy it. Maybe some of them will download it illegally, but then buy it on sale because they liked it. Maybe some will download a game to see if their rig can handle/what all the fuss is about (*cough* Crysis *cough*) and so on. Of course, neither of us is naïve enough to claim this will solve the issue entirely. Some people will always go with the free option, because some people are just like that.

For those of you who are fluent in Polish, the original interview can be found here but for the rest of us, a truly outstanding forum user over at Rock, Paper, Shotgun took time out of his day to translate it for us. As well as the comments about piracy, there's a lot of interesting commentary on the industry and society as a whole. Such as the benefit of those dreaded Facebook games and the casual gamers, which are two other things Iwiński and I are in agreement about. But what about everyone else? Are we ahead of the curve, seeing the potential where everyone else is trying to bury their head in the sand, and cling to the way it used to be? Or are we a pair of loonpots?

Or, maybe, both at the same time? You decide.


Comments (8)
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Posts: 3290

It's a necessary evil I think. Sure, in an ideal world, I'd remove it entirely. But we don't live in an ideal world, and we've been shown time and again that heavy handed counter-attacks only serve to hurt the genuine consumer

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Posts: 228

Being from an unspecified place in the Eastern Europe, I'd say pirace is pretty much ingrained in the culture - especially the waaay older generation and the lady folk, since they don't understand the whole gaming thing.

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Posts: 3290

It's also often tied to simple economics. I knew a guy in the Middle East who wanted to buy games legally, but they cost him more than a hundred dollars EACH. Whilst he could download it, or buy a pre-burned copy from someone else at three for ten dollars

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Posts: 1548

Don't know about being laughed at, I am sure its a bit of exaggeration but its definitely not common. I think it has to do a lot with cultural habits and such.

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Posts: 27

The most being the nice guy will do is get some edgy 4chan users to reconsider a visit to The Pirate Bay. It will do nothing where game piracy is practically ingrained in a culture.

I remember some guy on GT saying that being in Croatia, he got laughed at for buying games. That shit doesn't happen in the UK, in fact being able to buy a lot of stuff is respectable (this taps into the height of stupidity in some minds though and it gets out of hand lol).

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Posts: 1548

@bobfish maybe not a substantial part of all gamers but a substantial part of potential buyers.

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Posts: 3290

Some people would get it illegally even if it was free. Some people are just like that. But I still say he's right for the most part. Make something worth buying, more people will buy it

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Posts: 1548

It has true to it but I know some pirates that wouldn't buy anything even if it was next to free.