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Blizzard talks Character Boosts and Levelling

By CameronW26-02-2014

Warlords of Draenor is the next World of Warcraft expansion, and it's just around the corner from the look of things. One of the most argued about points relating to the new expansion is Blizzard's decision to sell character boosts to level 90 for $60. In an interview with Eurogamer, WoW Lead Encounter Designer Ion Hazzikostas had a few things to say.

"We realised as soon as we came out with Warlords of Draenor boost to 90, we knew that there was going to be demand for more than 1. It's tremendously awkward to tell someone that you should buy two copies of the expansion just to get a second 90. That's odd. So we knew at that point we were going to have to offer it as a separate service."

Now if you spend as much time as I do arguing with people on the internet about pointless crap specifically relating to Blizzard, you've undoubtedly heard people talking about the horrible, horrible greed behind asking for $60 so you can skip over content you've done before in a game where you pay a monthly subscription. There's totally a point to that, but at the same time Warcraft has gotten so large if there wasn't a way to get up to speed people are bound to give up on it before they even reach Warlords of Draenor's new content. Is $60 too much?

"In terms of the pricing, honestly a big part of that is not wanting to devalue the accomplishment of levelling," Hazzikostas said. "If our goal here was to sell as many boosts as possible, we could halve the price or more than that - make it $10 or something. And then hardly anyone would ever level a character again."

"But levelling is something that takes dozens if not over 100 hours in many cases and people have put serious time and effort into that, and we don't want to diminish that. I am not an economist, I'm not the one setting the dollar value myself, but it's not the profit maximizing price. That was not our aim here."

Blizzard has yet to announce the cost of a level 90 character boost in Europe, hopefully it won't end up being £60.

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