BF3 Colour Grading Will NOT Be Disable'able

We posted news about how players were would be able to disable colour-grading in Battlefield 3 via console commands...Well, it's not happening.
DICE staffer Mikael Kalms "confirmed" that with the next BF3 update players could disable colour-grading if they so wished. Kalms has gone back on that statement on the MordorHQ forums and said “we are proud of the visual identity of Battlefield 3 and do not wish to change it”.
This is the full post:
After discussing this further with my colleagues, we have decided to not implement this feature. This is the studio’s take on this matter, and I support this decision:
“As a studio, it is extremely important for us at DICE to have a unique identity in our games, not only from a gameplay perspective, but visually as well. While we appreciate that some players might want a slightly different look to the game, we are proud of the visual identity of Battlefield 3 and do not wish to change it.”
I apologize for getting anybody’s hopes up, and if you have any further questions on this subject, I will refer back to the above statement.