The long and the short of it, Ubisoft will stop releasing Assassin's Creed yearly when people stop buying it. It may sound dickish to be so blatant about it, but major kudos for being so honest. I know there are a number of criticisms regarding the yearly release cycle, many accusing them of milking the franchise. Yeah, sure, of course they are. Ubisoft are a business and will continue to do things that, shockingly, make money and increase the success of their business. But let's be honest, it might be yearly, but it's far from a copy paste experience. The basic mechanics remain more or less consistent, yes. But so do the basic mechanics of most games. An FPS is an FPS, a platformer is a platformer. It works, and as long as people keep buying it, according to Yannis Mallat who heads the Montreal Studio, then they will keep making them.

"The players will tell us. Right now, there are more and more coming into the franchise, so I don't see that day. It's our breakthrough. When you have quality content, the frequency of coming out with the game is not an issue at all. On the contrary, people expect more and more of that content. So, it's natural to be able to provide that content. The gamers are happy, and it's our job to make them happy."

But what do you make of this? Shameless arrogance or blunt honesty? Comments below.