Activision Blizzard Announces Esports Division
Headed by former CEO of ESPN and the NFL Network, Steve Bornstein, he is joined by Mike Sespo as his Senior Vice President. Sespo is perhaps more widely known as the cofounder of MLG, where he turned esports into a considerably wider-known term, with the help of Call of Duty, Halo, and many other games.
Bobby Kotick, CEO of Activision, had this to say:
“Celebrating our players and their unique skill, dedication and commitment is the essence of our esports initiative. Blizzard Entertainment and Activision Publishing have been leaders in the development of esports. With that leadership, our strong franchises, our deep history and experience in esports and now two additional industry leaders, we intend to further enhance our efforts and make certain this remains an important growth driver for Activision Blizzard. There are no better leaders for this new initiative than Steve and Mike. Steve has unparallelled experience in creating a sports network powerhouse and his groundbreaking leadership at ESPN and the NFL Network shaped how the whole world experiences sports. Mike’s entrepreneurial vision helped make ‘esports’ a household word and he is uniquely positioned to take the experience to the next level.”
As Activision-Blizzard currently publishes games such as Hearthstone, Heroes of the Storm, and the early pioneer of esports as we know it now, Starcraft and related titles, it does not surprise me that ActiBlizz have moved to create a massive esports division. With no name and no further information about what this division will do, it will be interesting to see where Activision takes their foray into the already impressive esports market.