"Know your target demographic," was a common mantra that I remember hearing a lot during my high school Business Studies classes; and I can clearly picture EA's target demographic for the uber shooter Battlefield 4 scrawled in royal blue ink all over the DICE offices: "BROS". I'm not basing my assumption solely on the new 'Only in Battlefield 4' series of hype videos upped in Battlefield's official YouTube channel, but they sure as hell haven't helped me think otherwise.

These bros are totally stoked to be playing Battlefield 4 and they can bet their piles upon piles of Doritos and their private ocean of Mountain Dew that you are too...I know I am!